Linköping Sweden, 2020-10-26 FOR IMMEDIATE RELEASE
Bauer Media Audio Sweden has choosen Paneda for the digital radio broadcasts in Swedens metropolitan regions Stockholm, Gothenburh and Malmö. A total of 10 radiostations in each region will reach over 40% of the population via DAB+.
Teemu Korhonen, Head of Distribution at Bauer Media says:
“Throughout Europe, listening to digital radio via DAB + is growing. It will be fantastic for listeners in Stockholm, Gothenburg and Malmö to get several new radio channels to listen to. DAB + is the natural step to secure the future and develop the radio medium for the listeners. We are satisfied with our choice of selecting Paneda for this investment, they show great expertise and technology and we look forward to co-operating with Paneda further”
Lars-Peder Lundgren, Sales Director at Paneda says:
“DAB has always been a challenge in Sweden, and we are now very pleased to note that commercial radio starts their own transmissions, we believe this will be a success and are looking forward to supply DAB systems to Bauer for its ongoing and future DAB investments”
About Bauer Media:
Bauer Media has the greatest reach in the new soundscape. We specialize in audio marketing and make sure you reach our millions of listeners with your messages. With us you will find, among other things, Sweden’s largest radio station Mix Megapol, the networks Rockklassiker and NRJ, the radio stations Vinyl and Svensk Pop and a large number of successful podcasts. Bauer Media is owned by the German Bauer Media Group.
For more information, contact Lars-Peder Lundgren, Marketing Director Paneda, lars-peder.lundgren@paneda.se
